One in four would find it harder to replace a mobile phone than a wallet or purse.

17% of Brits and 15% of Americans now social network via mobile.

One in five across 11 markets set up a first date via text and 15% flirt with someone other than their partner by text.

Synovate's global head of media, Steve Garton, said these small-but-powerful devices are so ubiquitous that by last year, more human beings owned one than did not.

Story provided by Business Financial Newswire