Google rated top brand in UK
A survey by the research firm Superbrands has rated Google as the top brand in the UK. The survey revealed the top 500 brands in the UK and was based on the views of 1,500 professionals and a council of senior business leaders.
Google to enter China online music sectorThe aim of the list is to determine which brands have the best reputation in their fields and have the biggest impact on the UK business sector.
Google has knocked the BBC of the top spot and is the only brand in the top 50 to be created after 1990.
Stephen Cheliotis, chairman of the Superbrands Council, said, "The top ten positions are dominated by companies who are either British stalwarts such as BA and BP - or like GlaxoSmithKline - can trace their origins to the UK," reports the BBC.
Cheliotis also said that most companies in the top 50 were over 90 years old, "demonstrating the power of longevity and familiarity in British business".
The top ten brands listed were:
1: Google
2: Microsoft
3: BP
4: BBC
5: GlaxoSmithKline
6: Rolls-Royce group
7: Financial Times
8: BA
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